For independent agencies in Australia
Know what your client's competitors are doing before the next meeting.
Five competitors, five channels, what changed and what they're leading with, as a deck, dated, every figure marked.
Three questions, before the meeting
What are they doing
Every ad we can observe for your client's competitors, across the five channels we index, with the date we saw it.
What changed
New creatives, ads pulled, and the ones still running unchanged, measured against the last time we counted.
Where is the opening
The channels and messages your client's competitors are leaving alone, named against what they are all crowding into.
The brief, this morning
Banking and finance · updated 12 September 2026Across CommBank, Westpac, ANZ, NAB and ING we hold 7,459 ads on record, in 6 channels.
8 September 2026observedInstagram carries most of them, 3,118 ads, and CommBank runs 1,212 of those.
24 July 2026observedCommBank is leading with “CommBank Tech Careers - lead tech impacting over 17 million Aussies”, read from 28 ads.
8 September 2026modelledThe LinkedIn Ad Library lists 90 creatives for NAB in Australia over the last 30 days.
8 September 2026observedANZ changed its front page: Headline changed from "ANZ Personal – Bank accounts, home loans, credit cards & more | ANZ" to "Decisions! Dec
8 September 2026observedSearch interest in “term deposit” is down 9% against the prior 13 weeks.
8 September 2026reported
The opening for your client
8 September 2026modelled— The verdict written on 9 September 2026 did not pass review, so it is not shown. The counts below are unaffected: they are what the verdict would be written from.
The evidence
Worked example · banking and financeBanking and finance · a fixed five-week example · 21 June 2026 – 27 July 2026
Surface recorded on 90% of Meta ads. An ad that ran on both counts in both rows.
Each column counts an ad once for every channel it ran on and to its own date above, so a brand’s columns can sum to more than its total.
Each square is one brand on one platform. The number is how many ads we counted. ObservedModelledReported
What you'd walk into the pitch knowing.
Banking and finance · counted to 24 July 2026 to 8 Sept 2026Five things we read for you, every one dated and marked. All of it in the R-AD Deck.
What each bank is leading with
The wording is the ads' own, read from the copy we hold; the grouping into offers is ours · 25 offers across the five · extracted 8 Sept 2026
What buyers are searching
Against it, these five brands launched 331 new creatives in the same 13 weeks, up from 198 the quarter before.
Google Trends, Australia, weekly interest 0–100, 13-week average against the 13 before · fetched 7 Sept 2026
What their front pages say
Our own capture of each home page, headline and body hashed, screenshot kept, diffed against the last capture from the same country.
Who's running on LinkedIn
The public LinkedIn Ad Library, Australia, last 30 days, read by us · fetched 8 Sept 2026
What it costs them
July 2026 · the last settled monthA channel gets a range here only when the ads behind it carry enough reported reach to model one. Where it does not, the row says so and stays blank.
No channel clears the bar for July 2026, so no spend figure is published for this category today. The bar is 50% reach coverage, and the reason each channel missed it is on its row.
From evidence to the meeting without rebuilding the research
R-AD Room
The page your team opens: every ad we hold for the brand, by channel, with the date beside it.
How it works →
R-AD Deck
The slides you present: the same counts, watermarked and dated, ready for the meeting.
Download the sample →
R-AD Report
The one page that stays on the table: what changed, what it means, and where it came from.
Open the sample →The competitor research that takes a strategist hours each month, collected, checked and ready to present.
How it works
- 01
Pick a client
Name the client and the five brands they are up against. That is the whole setup.
- 02
We count
We count every ad those brands run across Meta, Google, YouTube and LinkedIn, and date each one. We capture their front pages and read search demand and site traffic beside them.
- 03
Take it into the room
You get the record as a deck and a one-page brief, per client, ready for the meeting. The deck also carries search demand beside ad supply, each brand's front page as captured, and site traffic beside ad volume.
What we cover
17 categories are catalogued, and banking and finance is built out as the worked example above.
Name a client and five competitors in any category and we build the same record for it, running within 48 hours.
A client and up to five competitors you name. It is not every brand in the market, and the page says which brands it counted.
We show what we hold and say what we do not. A channel with nothing counted stays blank with its reason; it never renders as a zero.
Where each figure comes from
21 June 2026 – 27 July 2026We will not write a verdict a reviewer has not passed, or print a figure we cannot date.
The thing we won't tell you.
Whether their spending made your own ads dearer to run. Nobody outside the ad platforms can see that, so we leave it blank and say why.
What you get
Pick your category and we build a record like the one above for your own market, running within 48 hours. Cancel any month.