CommBank and ANZ account for 63.5% of every tracked placement in Australian banking. The other three are spending real money to stay a fraction of that size, and one of them hasn't shipped a creative since early January.
A single dated worked example, not live standings pulled from the index. Real current figures move as we keep scanning.
| # | Brand | Share of room | Est. spend | 7d |
|---|---|---|---|---|
| 01 | CommBank | 46.7% | $243–456K | ▼ 1.4pp |
| 02 | ANZ | 16.8% | $89–168K | ▼ 0.6pp |
| 03 | NAB | 15.1% | $80–151K | ▼ 0.6pp |
| 04 | Westpac | 11.8% | $59–110K | ▼ 2.4pp |
| 05 | ING | 9.1% | $76–145K | ▲ 5.0pp |
Nobody is buying YouTube like ING. Display is a ghost town.
A dashed cell means we have not scanned that channel for that brand — no visibility, never rendered as a zero. A solid cell showing 0 means we scanned it and found nothing.
The full marked record, and a dossier per brand in your category.